This is Sam Bourke writing his last blog post while on work
experience here at Capital Fencing. I am not ashamed to say that I have had an
excellent week working here at Capital Fencing.
The jobs I was given were straightforward and easily
completed. I thoroughly enjoyed writing the daily blog posts as they gave me a
chance to express my feeling while at the same time helping the publicity of
the company. Each day brought new topics and new things to write about. That
was probably one of the highlights of my week.
The spreadsheet I was asked to complete was a lengthy
challenge yet I overcame it after I kept sticking at it. I am a very logical
person so it wasn’t extremely difficult to complete the spreadsheet. This was
one of the biggest challenges I undertook over the course of the week and I
felt very satisfied when I had completed it.
Another of my jobs during the week was to become familiar
with the Ad Words system which I did. Unfortunately, I did not pass the exam
after my third attempt. I did, however, become familiar enough to be able to
find my way around the interface of Ad Words. After I became familiar, I was
asked to analyse low performing keywords and come up with ways to improve the
overall performance of the campaigns on Ad Words. The ideas I came up with were
to delete the lowest performing keywords and come up with new, more relevant
keywords.
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